The video takes the environmental non-profit’s mission to a global audience, shining a light on its aim to bring one million people together to restore degraded lands in 100 camps around the world by 2030.
The film highlights how Ecosystem Restoration Camps is successfully harnessing technology and social media to build a fast-growing global network of volunteers and local people, bringing them together with experts and resources to deliver real-world change.
As the UN estimates that a third of the world’s soil is now depleted and with the situation worsening due to climate change, initiatives such as composting, planting native species and sculpting the land for water retention are educating people about healthy soil management and repairing ecosystems in a wide range of global contexts. The effectiveness of the approach has meant the non-profit has grown from just 3 camps in 2018 to 23 camps in 16 countries, with more camps due to open very soon.
We enjoyed working closely with the Business Insider team in New York to source original video content from around the world and arrange filming on location in California and Egypt, using local film crews to avoid the need for flights.
Business Insider has a significant international reach with 57 million social media followers and more than 300 million video views.
Want to learn more about this growing global movement to restore ecosystems and reverse climate change?