In July Boris Johnson announced government plans for a “New Deal”, promising to pump £5bn into infrastructure projects to ‘build, build, build’ our way out of a post-coronavirus recession. The launch was accompanied by a loud fanfare, but was quiet on the detail.
Sparked by this, we curated a guest list of 6 experts from across the property sector and invited them to a roundtable discussion to fill in the gaps. The event was hosted by our client, Davitt Jones Bould (DJB), England’s largest law firm specialising in real estate.
Participants discussed their priorities for the £5bn spend, which included social housing grants, retrofitting London’s housing stock to meet CO2 emissions, and re-shaping high streets to meet the needs of communities – highlighting the importance of involving local people in this process.
Meaningful produced a white paper summarising the event, which was mailed to 6,000 DJB contacts, posted on LinkedIn and is likely to lead the firm’s marketing efforts for several months.
DJB was also interviewed about the campaign for an article in Professional Marketing magazine, which is due to be published in December.